Of course, this PR process started way back in October! Writing the press release, designing the graphic (branding) writing the "blurbs" and researching all the possible media outlets in a city I have never promoted in and in which I have only lived for 12 months! I spend weeks combing the internet, picking up physical print publications, googling for all the possible avenues for getting the word out, and all the key people to send the promo material to. The bi-monthlies, the monthlies, the weeklies the dailies! They all accept stuff on different schedules and plan way in advance sometimes when deciding to do a feature. Then the radio and TV! Sometimes a little more last minute. Anyway, any coverage is appreciated as it only costs my time and it is also really fun!
Radio interviews in this Video Diary were on the same day! Thankfully a day we were not rehearsing or tech-ing, but I stayed up much too late and the next day I was beat!